Brother seeks to spread A3 appeal

Office products vendor Brother has launched a range of compact A3 inkjet printers to the UK channel.

Phil Jones, sales and marketing director at Brother, said the range was its first compact multifunctional A3 inkjet printer series at a lower price point that would enable appeal to a much broader range of customers.

“At many companies, spreadsheets are getting bigger,” Jones said.

“You’re always going to want to print some things out. And at the same time, there are still occasions when you have got to go out and present materials in that format to a client who doesn’t have the technology in-house to view it.”

Increased demand for quantifiable business intelligence is part of what is driving A3 popularity, he said.

Yet fewer A3 pages are still printed than A4, so selling companies a separate, dedicated A3 printer is unlikely to appeal to many customers, he added.

The secret to expansion of the niche was greater accessibility, and Brother’s new 6000 series could be the ticket with prices starting from from £249.99 including VAT, Jones suggested.

“There are massive opportunities for resellers here. Not only have we made A3 printing affordable while conserving margins, but these products open the idea of A3 up to markets from construction companies to art and design colleges,” Jones said.

Brother plans several new reseller initiatives expected to help the channel sell the 6000 range following this month’s product launch, Jones said.