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13 Mar 2008
Comments:1
Distributor Midwich has claimed it has become the biggest seller in one of the audiovisual market’s most lucrative niches, the replacement projection lamp market, by sourcing products only from British outlets.
However, its assertion was immediately disputed by rivals.
Based on vendor feedback, the Norfolk based distributor claims its brand of
replacement lamps for projectors Which Lamps has overtaken rivals Hot Lamps
and Just Lamps to become the biggest seller by volume in the UK.
Since these projector replacements can cost between £150 and £250, and have a maximum life of 18 months, this can be lucrative business, enthused Stuart Mizon, business manager at Midwich.
Further reading
However, Jon Sidwick, managing director of Hot Lamps’ parent Maverick, disputed Midwich’s claims: “Midwich carries nine brands and Hot Lamps covers 85. We have almost double the stockholding of Midwich.”
Midwich has achieved this rapid growth, Mizon argued, through the integrity of its product sourcing. “We do not touch grey imports. Other distributors might source from overseas, but we would warn people that those cheap imports are a false economy. It leaves the reseller open to all kinds of hassle if there are problems.”
This view was backed by manufacturers, that say warranties on their products will not be honoured if their own brand replacement lamps are not used.
“Customers operating Sanyo projectors should beware,” said David Brookes,
operations and technical services director at
Sanyo Europe. “Using non-Sanyo spare parts and lamps in a Sanyo projector will
invalidate the warranty.”
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Do you agree?
Who makes the lamps?
I am surprised to see a comment from David Brookes that Sanyo warranty will be impacted by using lamps not made by SANYO. My understanding is that SANYO do not make lamps for projectors and I'm sure that the "allternative" you can buy much cheaper is the identical lamp to that provided by SANYO. Manufacturers using the ploy of subsidising sales activities by overcharging for spare parts should be exposed and challenged to justify the activity. You can be certain should any consumer take the manufacturer to court the manufacturer will lose...
Posted by Mervyn Nathan | 13 Mar 2008
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