Ignore social media at your peril, KPMG warns firms

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Market watcher urges UK plc to embrace the concept in 2012 after it reveals the UK is lagging the US and China in corporate social media use

Social media is set to come into its own in 2012 as more UK businesses start to embrace the concept, KPMG has claimed. At the moment, according to recent KPMG research, just 48 per cent of UK co...

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