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Gartner VP labels channel lingo meaningless and bad for sales

28 March 2013 •

Terms such as value-add, end to end, solution provider and trusted partner are 'irrelevant' staples of 'bad pitches'

A top analyst has claimed that much of the lingo used by the IT industry – including such terms as value-add, end-to-end offering and solution provider – is "meaningless and irrelevant" and serves ...

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