KCOM Group says rebrand is a growth play

Doug Woodburn
clock • 2 min read

Smart421, Kcom, Eclipse and KC brands will cease to exist on 4 April; CEO says rebrand reflects fact that all four businesses are now about delivering IP-based services

KCOM Group CEO Bill Halbert claims the IT and comms provider's decision to move to a single brand is about growth rather than cost-cutting, and reflects the fact its entire business is increasingly...

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