The big mistakes vendors make when setting up a channel

Hannah Breeze
clock • 5 min read

Dirty tricks, direct conflict and not listening are among the biggest channel bugbears

Whether it is cutting-edge start-ups or established IT giants, there is no shortage of vendors looking to launch into the channel. The thousands of resellers which make up the UK channel are ext...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like

Sponsored

Wireless connectivity vendor is increasing its channel presence as it enters its next phase of growth. Read all about how to get involved in this Q&A with Cambium's regional sales manager Dan McCarthy (pictured)

clock 25 November 2020 • 5 min read

SME

Vendor's global channel chief opens up on how MSPs will be expected to help SMB customers get the most out of their limited IT spend

clock 21 May 2020 • 3 min read

Research

Vendors with 'highly successful' channel programmes rake in £50m a year from top five partners, according to Investec

clock 01 March 2019 • 2 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Partnership

Industry Voice: Accelerating sustainable outcomes for the UK's future with cloud and machine learning

Industry Voice: Accelerating sustainable outcomes for the UK's future with cloud and machine learning

By Jake Oster, Director of Energy & Environmental Policy at Amazon Web Services (AWS)

AWS
clock 09 November 2023 • 5 min read
SEP2 and Netpremacy link arms for Google Cloud security push

SEP2 and Netpremacy link arms for Google Cloud security push

“It’s very obvious that Google want to play in the security space – you don’t spend $4bn on an organisation if there’s not clear intent there," Sep2 CEO Paul Starr tells CRN

Doug Woodburn
clock 22 March 2023 • 1 min read
Sage forms new partnership to help SMBs with finances

Sage forms new partnership to help SMBs with finances

Sage claims the move means customers can do business and take payments anywhere

clock 14 September 2022 • 1 min read