Time to market 'a better measure than RoI'

Doug Woodburn
clock • 2 min read

Industry should 'quit obsessing' about RoI when time to market is a better measure of success in digital era, according to SAP's chief digital officer

Time to market (TTM) is a better measure of success than return on investment (RoI) in the era of the digital economy, SAP's chief digital officer has argued. In a blog post, Jonathan Becher cla...

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Doug Woodburn
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