Big data projects require partnership

Keith Goldstein gives his view on why complex big data projects require tight teamwork

By Keith Goldstein

More from this author

14 Nov 2012

Comments

  • Digg
  • Tweet
Talend's Keith Goldstein

For some big data problems, the answer could be master data management – using a set of processes and tools to define and manage the master or non-transactional data entries consistently, helping customers save money and take advantage of more opportunities.

Vendors used to address master data management opportunities directly for the most part, but they are now struggling to keep up with the growth of this market using existing resources, and so have begun to partner with SIs that have vertical market expertise.

Also, the master data management market is inherently complicated.

Some partners will be those that put the resources in place for the master data management work. Others will be those with specialist vertical expertise. Further value can be added by advising on data strategy, IT strategy and, by extension, business strategy.

Further reading

Partners will need to know what the vendor does, and have people that are already doing this type of work. They must provide the vendor with access to its customer base, and they must help the vendor to better serve customer needs.

Master data management projects have been a bit hit and miss. If the key goal is the creation of a consolidated and accurate view of enterprise data, and using that to improve business decisions, some projects have been wildly successful. Others, not so much.

The technology used can be a mish-mash of several that have come together over the years. The requirements are for accessing data, creating a central repository and matching records, while identifying a "golden" record or a kind of single version of the truth for the business, among other things.

Related technologies such as business process management or data profiling can assist, as can web portals and wikis that communicate the status of data management.

Concerns over overlapping structure and ownership of enterprise-wide master-data management projects, the need to find a suitable pricing model and the need for effective data governance must all also be addressed.

Helping develop effective data governance is one of the most critical roles for resellers here. Data governance should help align cross-functional teams and stakeholders. If it does not, it is difficult to achieve success in master data management.

The main challenge for both vendors and their reseller partners today is the complexity of the master data management market.

Related implementations are typically difficult, expensive and the risk of failure is high. However, as mentioned, these projects can quickly expand to enterprise scale and therefore become quite lucrative.

As a result, resellers sometimes decide not to take on potentially lucrative new projects. Vendors must help reduce the risks for partners from both a skills and a software perspective.

Use of open source can lower costs here – SIs and other resellers in this space are increasingly approaching vendors of open source offerings because they realise this.

Keith Goldstein is vice president of worldwide channels and alliances at Talend

blog comments powered by Disqus

Would your business consider accepting Bitcoins?

8%

2%

8%

59%

23%

Updating your subscription status Loading

Popular Threads

Powered by Disqus
Enterasys' Mark Pearce

The Channel Catch-up: Mark Pearce, Dell

Dell Networking's EMEA channel director Mark Pearce lets us in on how he regrets not setting up a reseller and why he admires Cisco

Satya Nadella is expected to be the next CEO of Microsoft

Satya Nadella woos WPC crowd

New chief executive lets partners in on how his mobile-first, cloud-first strategy impacts the channel

CRN Darts Night 2014

darts

Save the date - Thursday 11 September.

Date: Thu 11 Sep 2014

CRN Channel Conference - Managed Services

conference5rb

Our popular MSP conference is back for its second year and places are filling up fast

Date: Thu 16 Oct 2014

fragment image

Don’t let your customers suffer from heat exhaustion

IT virtualisation - the engine behind cloud computing - can have significant consequences on the datacentre physical infrastructure (DCPI)

fragment image

Advanced evasion techniques for dummies

Given the changing threat landscape - with growing security threats, cybercrime and compliancen regulations - we need to rethink traditional security models


The Editors dairy blog

The editor's diary

Polishing my shield

Today we have announced the Channel Awards shortlist and I'm braced for the flak!

Dave the dealer blog

Dave the dealer

S8n 4eva

Has Lucifer got a smartphone? Is your home safe when you go away? What’s OkCupid up to? Dave gets the answers

View from the channel

Views from the Channel

Softcat's a channel success story, but where next?

Would IPO be right long-term option for VAR as it nears £500m sales barrier, asks CRN's Doug Woodburn?

To send to more than one email address, simply separate each address with a comma.