Vendors should start integrating with the marketing tools their partners use, not the other way around, argues Foursys' Andy Wool
As end-user behaviour - and more specifically the buying behaviour of end users - changes, I find myself thinking how quickly do modern marketing methods adapt to align, or become as closely aligne...
To continue reading this article...
Join CRN
- Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
- Gain the latest insights through market analysis and interviews with channel leaders
- Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
- Be the first to hear about our industry leading events and awards programmes
Already a CRN member?