Going to the Extreme

clock • 2 min read

Steve Johnson went too far for job safety on at least one business trip

What was your first job, and how did you get into IT?
General assistant, age 14, at Leigh Delamere service station on the M4. Washing dishes, wiping tables, serving tea and listening to a chain-smoking Egyptian with a huge moustache tell me how one day it could all be mine. Fair dues, he was committed.

I got into IT by sending my CV to 400 companies across the UK. The first response was from a growing IT distributor called Frontline, and that was that.

Planes, trains or automobiles?
Easy. Cars, because you get to choose who you share your space and time with. Major tip: never get on the Basingstoke to Waterloo train before 8am and accidentally catch the eye of the ageing Rastafarian who is either drunk (8am! Respect!) or insane.

Not if you value your personal space, anyway.

What sport should be in the Olympics but isn't?
No more! The Olympics should be running, throwing, jumping and, frankly, they've got most of those covered already. Basketball? Table tennis? Kayaking? Things have gone a little too far. I'm OK with volleyball though.

What could prompt you to give it all up and join the revolution?
A payrise?

What was your best business trip or junket ever?
This must be the question answered least often. There's no way I can honestly respond to this without getting fired or gaoled. I'll just say it involved an East African country, some grass skirts and headdresses, a number of customers, drinks, one enormous rogue elephant, and a penguin.

"I never..."
...ever bloody anything ever! Are there any Mr Jolly Lives Next Door fans reading this, I wonder? You'll need to Google it for sure if you're under 35.

Will we see businesses take green ICT more seriously this year?
Businesses do. The real driving factor is cost, rather than environmental friendliness. Energy bills continue to rise, and are being directly associated with IT departments.

Print or online news?
Print, absolutely. Who takes a laptop to the gents'?

What does the channel most need to learn?
The answer to this question should never vary: to adapt. The greatest thing about the industry that we work in is the pace of change, providing our customers with new opportunities, and challenges. Our channel partners are experts at using our technology to build the right solutions for our customers at the right time, however fast the industry changes.

Do vendors do enough to help their channel?
No, absolutely not. My experience is that many, many vendors believe that they sell to the customer, and in spite of professing to be channel-friendly they treat their channel partners as a delivery arm that should be grateful, and prepared to be dictated to.

Steve Johnson is channel sales director at Extreme Networks

You may also like

Technology and Trends

CIO of third-party hardware maintenance firm gives his dos and don'ts for resellers and other IT suppliers pitching for his business

clock 07 August 2018 • 4 min read

Technology and Trends

Databarracks' technical operations manager runs through his dos and don'ts for resellers who are pitching for his business

clock 16 May 2018 • 4 min read

Technology and Trends

CIO of direct debit bureau says he was impressed at a prospective supplier's willingness to extend their proof-of-concept period with no tie-in

clock 29 January 2018 • 6 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Networks

Industry Voice: Vade Congratulates Partners at CRN Channel Awards 2023

Industry Voice: Vade Congratulates Partners at CRN Channel Awards 2023

Vade proudly sponsors the CRN Channel Awards category ‘MSSP/Security Reseller of the Year'

Vade
clock 26 October 2023 • 2 min read
5G, IoT and the channel: where are the personalised services and wider revenue streams?

5G, IoT and the channel: where are the personalised services and wider revenue streams?

In this opinion piece, IT outsourcing giant Infosys & cloud connectivity firm Kong share their views on where opportunities are growing

Chris Darvill and Bhupesh Naik
clock 10 January 2023 • 5 min read

Cato Networks CEO on 'aggressive' European expansion

SASE vendor claims its valuation now exceeds $1bn in largest funding round to date

Josh Budd
clock 23 November 2020 • 3 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read