Alex Tatham

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Sales and marketing director, Westcoast

Career so far

I've previously worked for Ernst & Young and Ideal/Bell Micro.

What was your first job and were you any goodat it?

Selling men's pants in M&S - Employee of the Month!

Who was your top teenage pin-up?

That girl on the tennis poster.

My colleagues won't know this about me but...

I lost my provisional driving licence for being "unfit" to ride a Honda 50cc scooter.

What is your favourite snack?

Matchmakers (mint).

What has been your career high point to date?

Signing a Microsoft contract at Ideal.

Has 2013 been good, bad or ugly?

It is has been better than good - Westcoast have smashed expectations and we continue to grow in every direction.

What do you say when asked at a party what you do for a living?

I work in IT and used to be an accountant. They tend to be shocked and leave me alone!

If I wasn't working in the channel I would probably be...

Aan outspoken MP.

What will be the channel's biggest challenge in 2014?

The cloud - how to sell it, reward people on it and bill it. It is probably the most exciting year for change for two decades.

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