Darren Phelps

clock

Director SMB and Channel, UK & Ireland, Lenovo

Career so far

I’ve worked in the IT industry for 18 years across distribution, product management and channel leadership. 

What was your first job and were you any good at it?

I worked in DIY store on a school placement scheme. I loved it! I was offered a job and would have happily taken it but my parents didn’t think it was much of a career.

Who was your top teenage pin-up?

Patsy Kensit – naturally because I was a big Simple Minds fan.

My colleagues won’t know this about me but…..

I trained as a sign-writer at art school, specialising in gold-leaf signs.

What is your favourite snack?

Cheese and biscuits – a classic combination. Has to be a soft blue cheese like Dolcelatte.

What has been your career high point to date?

Growing the Lenovo SMB business two years on the trot with nearly 40 per cent premium to market – when all the talk is of the market declining!

Has 2013 been a good, bad or ugly year? Why?

It’s been brilliant in all aspects – we are growing the business, our partner base, adding new product lines like servers and storage and growing the team too. What’s not to be happy about.

What do you say when strangers at a social gathering ask what you do for a living?

I say I run the channel for Lenovo…..and after the blank stares a say I sell PCs.

If I wasn’t working in the channel I would probably be…

I would do something creative again and probably go back to sign-writing. Only on the basis that I didn’t actually have to earn a living from it!

What do you see as the channel’s biggest challenge in 2014?

Capitalising on the changing dynamics in the PC industry – and seeing the likes of new hardware devices such as tablets etc as the Trojan Horse to sell more services into customers.

You may also like
Lenovo finds new UKI GM with Intel veteran Adrian Criddle

Vendor

Criddle joins Lenovo after 24 years at Intel, most recently as VP of EMEA for marketing and UK general manager

clock 03 April 2024 • 1 min read
EMEA channel chiefs on how to incorporate sustainability in a partner programme

Vendor

CRN asked vendors how they are promoting sustainability with channel partners

clock 06 March 2024 • 7 min read
Ralf Jordan, Lenovo

Vendor

clock 21 February 2024 • 4 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Vendor

Google exec on 60 per cent workspace partner margins, besting Microsoft

Google exec on 60 per cent workspace partner margins, besting Microsoft

“I don’t think you could point to another large technology company that’s ever done something like this: 60 per cent margin. And that’s not ‘up to’ 60 per cent, but actually 60 per cent,” Google’s Kevin Ichhpurani tells CRN.

Mark Haranas
clock 23 April 2024 • 11 min read
Salesforce drops $11bn Informatica acquisition pursuit

Salesforce drops $11bn Informatica acquisition pursuit

Salesforce has dropped its acquisition plans to buy data management software company Informatica for an estimated $11bn, reports indicate

Mark Haranas
clock 22 April 2024 • 2 min read
Qualys reintroduces itself to the channel under new sales leadership

Qualys reintroduces itself to the channel under new sales leadership

CRO Dino DiMarino and SVP channels and alliances Barb Huelskamp speak to CRN about the vendor's revamped channel strategy and MSSP focus

clock 22 April 2024 • 3 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read