Wayne Cockerill

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Managing director, Aindale BMS; chairman - Network Group

What was the worst job you have ever had?

My dad taught me there is no such thing as a ‘bad job' but there are jobs done that are done badly. So if you do the job well, every job is a great job. I have always applied this principle, so I have never had a bad one.

Which actor would you pick to play you in a movie of your life?

Zac Efron. Hell, why not? I looked like that once!

What do you do as your party trick?

Magic.

What is your favourite chocolate bar?

It has to be a Crunchie - whether it is a Friday or not.

What has been the highlight of your career to date?

Building the business to where we are today. My next highlight is focused upon where I now drive it to - watch this space.

Has 2014 been a good, bad or ugly year?

Definitely good - with the turn in the climate we have seen growth back in our business to levels pre-recession. Onward and upward.

How would you explain the IT channel to a stranger without boring them to death?

Vibrant, diverse, great fun and full of great people (mostly).

Aside from the channel, my dream career would be... a Formula 1 driver. I love the speed and driving - seriously good fun.

What major issues will the channel face in 2015? Three key ones as I see it: availability and quality of the right people for businesses to drive growth; integration of more cloud services; and a quantification of added value to cloud and associated services.

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