CRN chats to four differing VARs and a distie about recession, collaboration, cloud and protecting margins
The results of CRN's recently launched Top VARs report on the UK's 100 biggest resellers demonstrated that the channel remains as resilient and innovative as always, even in deeply uncertain economic times.
Our accompanying survey of more than 500 end-user IT chiefs reveals that times may get even tougher for the channel, as clients fight to rein in their technology budgets while still improving performance in key areas such as security and storage.
In this lively roundtable, CRN senior reporter Sam Trendall talks to senior execs at four vastly differing resellers, as well as a distributor, about how they have fought off the recession and what the future may hold for the industry. Up for discussion are growth strategies, the pros and cons of collaborating with other VARs, the cloud and maintaining margins in a hostile climate.
