And the winner.....

....of the CRN 'Stating the bleedin' obvious' award' goes to....

Zeacom.

The canny vendor has warned resellers that they need to 'get even closer' to their customers this year in order to survive.

Well I never. Really Zeacom?

I thought the receipe for a successful business model was to be as distant and remote from your core customer base as possible.

To be fair to Zeacom - it is 'actively building on its European team to continue providing high quality support for its reseller partners', so it is putting its money where its mouth is.

Good for them I'd say.

I'm now waiting some other insightful gems to hit my inbox such as 'when it rains use an umbrella when walking about'. and 'if it gets cold outside, be sure to wear warm clothing'.

That and - 'to survive in business you need to make money'.

Let this be a lesson to you all.