Arrow points the way for distribution

As another US giant enters the market, what will happen to the incumbent players, Sara Driscoll asks

Written by Sara Driscoll

The move by Arrow to finally make its move into the UK mainstream distribution market with the now formally completed acquisition of InTechnology’s security and storage divisions was hardly a surprise.

The firm has successful operations in 53 countries and already operates in the UK through subsidiaries such as Microtronica. It was surely only a matter of time before the firm wanted a bigger slice of UK action – after all, the UK is the second-highest performing country for most of Arrow’s main US rivals.

What is more surprising, however, is that in an environment where most channel players are casting sideways glances at a distribution sector that has had a tumultuous time with low margins and commoditisation, Arrow has said it will plough investment into its new UK distribution subsidiary.

While InTechnology was in itself a successful distributor, the company noted in its financial statement as far back as 2004 that margin pressure had forced the firm to report financials below expectations. And having launched a managed services arm, it became obvious that the firm was more focused on the success of its new and exciting services division than its traditional distribution unit.

So while InTechnology had taken its distribution pot off the boil, rivals were fairly relaxed about the firm. However, with the marketing might of Arrow behind it, distributors in the UK and Europe will now be watching it very closely indeed.

Of course, investment isn’t everything. DNS will have its work cut out integrating the two InTechnology units, and re-invigorating the distribution staff following the takeover may prove to be a challenge. Not only that, but it is bound to take time to find its feet in the UK security and storage sectors, and while this is happening rivals may be able to steal a march. For now though, it is very much a case of watch this space.

reader comments

related articles

Magirus offloads security vendors

Distributor reshuffles partner base 20 Nov 2008

Websense distributors eye SMEs

Computerlinks, DNS Arrow, e92plus and Bell Micro to gain rebates for generating new business among Silver partners 19 Sep 2008

DNS Arrow hits targets with revamped line-up

With an injection of fresh talent and vendor signings, the distributor reveals figures are up on last year 03 Nov 2008

latest news

Microsoft snags 63 online counterfeiters

Software giant initiates seven civil cases against UK internet auctioneers 04 Dec 2008

Exclusive: Euler scales down on Westcoast exposure

But the broadliner has claimed the reduction in cover from the UK’s largest credit insurer will have no impact 04 Dec 2008

Mann sentenced to 10 months (UPDATED)

FNS director receives custodial sentence for intention to pervert the course of justice 04 Dec 2008

poll

Marketers under pressure

Marketers under pressure

Do you agree that marketing roles will be most at risk in 2009?

Previous poll results

Vendor Q&A Session: Rick Wallis, NEC Computers

Vendor Q&A Session: Rick Wallis, NEC Computers

During this Q&A session Rick Wallis, UK Sales Director at NEC Computers, talks about the firm’s reasons for committing to a 100 per cent channel strategy

In the Studio with CRN: Oracle

CRN TV catches up with Alan Hartwell, vice president of technology solutions and channels at Oracle

events

Channel Expo 2009 logo

Channel Expo 2009

The UK's top reseller exhibition will return to the NEC on 20 May 2009

CRN Fight Night 2009

The channel's only white-collar boxing event is back

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

White papers

Search white papers

Top categories

Primary Navigation