It is true that signature-based virus detection is obsolete, but that is no
reason for security VARs to burn their existing stock it has been dead since
viruses stopped having signatures back in the early 1990s.
The debate about anti-virus is clearly being oversimplified, but the
ever-growing number of malware variants has now caused a shift in the IT
security industry from reactive to proactive detection techniques. Traditional
malware detection required security companies to receive, analyse and create
detection for each threat. As the sheer number of threats began to mushroom, the
task became increasingly difficult.
Today, with tens of thousands of unique threats seen each week, trying to
analyse these using
only manual and reactive techniques would be, quite simply, laughable. The
situation clearly needs addressing.
There is, of course, still a need for malware experts to analyse threats, but
many firms include a host intrusion prevention system (HIPS) in their IT
security strategy.
HIPS involves a proactive approach, analysing the behaviour of all applications
as they attempt to run. In essence, the technology can identify malicious
activity and block code before it executes through automated analysis of the
‘genes’ in each application. By cross-referencing its findings against threats
and unwanted applications, and looking for similarities, HIPS proactively offers
an additional layer of defence against new and unknown threats.
The result is good news for resellers, as those able to offer security services
with the best HIPS are in the best position to win market share in the security
arena.
The anti anti-virus crowd may have got their argument muddled, but it is
important that resellers do not fall into the same trap.
Only by offering proactive security solutions such as HIPS can resellers help
organisations to defend their networks against unknown threats.
Andrew Bradshaw is vice president of UK sales and marketing at
Sophos.





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