Trend Micro signs distribution agreement with Westcon for Cisco market push

Networking security vendor claims that deal will not affect its other distribution partnerships

Written by Sara Yirrell

Network security vendor Trend Micro has signed a distribution partnership with Westcon to help push its products further into the Cisco market.

Trend has an OEM partnership with the networking giant to supply content security technology – including anti-virus, anti-spyware, anti-spam, anti-phishing, URL blocking and filtering, and content filtering – around Cisco’s Adaptive Security Appliance (ASA) 5500 series.

Westcon will use its Cisco expertise in its Comstor division to distribute the ASA 5500 Series Content Security and Control Security Services Module to SME VARs in Europe.

Bernie Dodwell, European security solutions manager at Westcon Group Europe, said: “This is a good upsell opportunity. It gives VARs the chance to make extra margin. Because it is a clearly defined market, we can be focused and target the right end-users.”

Dodwell added that the partnership is global and will see Westcon distribute Trend Micro’s entire product set in the US.

Anthony O’Mara, vice-president of sales and operations at Trend Micro, said the partnership will not affect the vendor’s other distributors, including e92plus and Sphinx.

“There is no overlap with our other distribution partners and we don’t see any conflict arising,” he said. “The relationship with Westcon is driven by the partnership we have with Cisco. It will give us the opportunity to get our message out to new VARs.”

Mukesh Gupta, managing director of e92plus, told CRN that the partnership with Westcon is not a problem, provided that it remains centred around Cisco.

“Westcon will be dealing with the OEM version of Trend on Cisco, so it shouldn’t have an impact on our business,” he said.

“It could actually drive more end-users to look at Trend in more detail, which could be good for us. However, things change, so you never know what may happen in the future.”

Trend restructures into regional business units

  • Have your say
  • Send to a friend
  • Share
  • Print

See also:

reader comments

related articles

 

Distributors diversify to survive

Is there a role for niche players anymore or must they expand in order to avoid losing business? 21 Aug 2009

Websense drops Bell Micro

Bell deemed surplus to requirements as web filtering vendor looks to rationalise European line-up 26 Feb 2010

E92plus toasts 20 years of success

Distributor celebrates two decades in the channel by launching its own sales academy 03 Sep 2009

latest news

IBM gets tough on ‘black sheep’

Persistent sources of grey market kit could face expulsion from Big Blue's partner programme 12 Mar 2010

Tories pledge to open procurement to SMEs

Technology Manifesto promotes smaller contracts and reveals plans for more open source IT 12 Mar 2010

FPB offers smaller firms a helping hand

Forum of Private Business aims to help SMEs handle issues on areas such as HR, finance, marketing, legal and health and safety with latest package 12 Mar 2010

analysis and reports

Wireless LAN systems for the healthcare industry

The goal of a paperless hospital driven by wireless access that improves patient healthcare, expedites administration and streamlines operations.

A technology solution to align sales and marketing

Presenting best practices around people, processes and technology, this paper will help you produce more valuable customer relationships.

poll

Setting the standard

Setting the standard

Should the IT industry have a formal accreditation process?

View poll results

David Critchley

PROMOTIONAL VIDEO - Accelerate your business with Cisco

Watch this Cisco promotional video to hear how the vendor can boost your business

money

CRN Web Seminar: Convincing Customers to Spend their way out of Recession

Join CRN editor Sara Yirrell and a panel comprised of Tim Black from sponsor Intel, Sam Routledge from VAR Softcat and Antony Young from analyst Demuto to find out how to get customers spending in 2010

events

Reseller Business Academy

Reseller Business Academy: Sales Fundamentals for Resellers

This workshop is designed for anyone who is new to sales or who is already in sales but has had...

Expo 2008 entrance

Channel Expo 2010

The only UK exhibition dedicated to the channel is coming to London, Olympia on 12 and 13 May 2010

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Primary Navigation