Minx appoints new director

Les Cooper promoted at the Cisco-focused VAR

Written by Trevor Treharne

Cisco-focused reseller Minx has appointed Les Cooper as sales and marketing director to strengthen the firm’s ties with the networking giant.

Cooper has been promoted from Cisco alliance manager. He has held previous sales management and channel management roles with Hewlett-Packard, Logicalis and Siemens Network Services.

John Pepper, managing director of Minx, said: “Cooper has been working hard on cementing the Minx and Cisco relationship and is a key member of our management team. His appointment as sales and marketing director is a natural step forward for Minx at this time.”

Cooper told CRN: “We have spent two months putting together our overall business plan. We hope to do £28m of Cisco business in the UK in 2006 and grow this to £60m over the next three years.

“We are a focused Cisco integrator and we are winning business over more generalist players.”

Keith Humphreys, managing consultant at research house EuroLAN, said: “Minx must be one of the fastest-growing Cisco partners. It has gone from SMB Select Partner to the top layer of Cisco accreditation in a short space of time, but it has not left the SME market as it has moved up.”

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