Sphinx raises voice with Alcatel-Lucent signing

Distributor looks to enter new lucrative market, following vendor’s contract shake out

Written by sara yirrell

Security distributor Sphinx is branching out into the convergence space by signing Alcatel-Lucent, following recent hints by the vendor that it may look to part company with its incumbent distributors.

Graeme Allan, vice-president of enterprise sales UK and Ireland at Alcatel-Lucent, told CRN: “We are in discussions with both MTV and Rocom, our existing distributors, regarding their contracts. The partnership with Sphinx is a different approach because it has no competing vendors and can focus solely on our voice products.”

Allan added that Sphinx will bring a different set of skills and VARs to Alcatel-Lucent. He said the vendor may also consider appointing another distributor to handle the data side of its portfolio later in the year.

Mark Hatton, managing director of Sphinx, said: “This is a huge signing for us. The convergence sector is also a logical progression from the data and security arena. We have been keen to get into this space, but it had to be with the right vendor.”

Hatton added that Sphinx has dedicated staff to focus exclusively on the Alcatel-Lucent business and will also have three Alcatel-Lucent employees seconded to its office.

“This is a new revenue stream for us, but the major part of our appeal to Alcatel-Lucent is the fact that we came into the relationship without baggage and without competing vendors,” he said. “We will focus our efforts exclusively on it.”

Hatton added that the distributor will not look for any additional voice vendors.

Richard Carter, managing director of Rocom, said: “The Alcatel-Lucent brand really failed to attract enough interest from our VARs and we are looking at a phased withdrawal from it as a commercially sensible decision. Our remaining stable of products is enough to help us drive forward in the converged market.”

NextiraOne strikes Alcatel-Lucent Gold

  • Have your say
  • Send to a friend
  • Share
  • Print

See also:

reader comments

related articles

 

Better safe than sorry

Networking firms are using security as a differentiator in an increasingly competitive market 19 Mar 2009

Trend Micro and Westcon to part ways

Anti-virus vendor and distributor will go their own separate ways at the end of February 05 Feb 2009

Avaya signs Azlan for Euro distribution

Communications vendor adds Tech Data-owned networking specialist to distribution stable 02 Apr 2009

latest news

Lenovo targets HP partner base

Vendor looks to expand reach and looks to rivals' channels to achieve its aims 03 Jul 2009

VMware rakes in 700 service provider partners

Virtualisation giant claims VSPP programme has gained significant traction in short space of time 03 Jul 2009

Compellent hits out at debate snub

Storage vendor writes open letter to prime minister in protest at being left out of £1bn stimulus debate 03 Jul 2009

poll

Feeling secure?

Feeling secure?

Is offering standalone security still a viable business model?

View poll results

boxing ring

CRN Fight Night 2009 bouts now LIVE!

It is time to relive the craziness that was CRN Fight Night 2009

Eddie Pacey and Nitin Joshi

In The Studio with CRN: Credit in the Channel

CRN Editor Sara Yirrell chats to two of the industry's credit stalwarts - Nitin Joshi and Eddie Pacey

events

East Sussex golf resort and spa

CRN Golf Challenge 2009

Join us for the premier golf event in the channel calendar

CRN Channel Conference 2009 logo

CRN Channel Conference 2009

A one-day conference dedicated to the needs of businesses in the UK technology channel

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

White papers

Search white papers

Top categories

Primary Navigation