Novell appoints Microtronica

Vendor targets the Intel system builder channel

Written by Doug Woodburn

Open source software vendor Novell has made an aggressive lunge for the Intel system builder channel by appointing Microtronica as its fifth UK and Ireland distributor.

The alliance will see Arrow-owned Microtronica push Novell’s SuSE Linux operating system as an alternative to Microsoft Vista.

Les Billing, managing director of Microtronica, said: “The goal of the partnership is to enable local system builders to be more competitive against tier-one vendors. They need a competitive alternative to Vista, and SuSE Linux Enterprise 10 offers that.”

John Bainbridge, partner sales director UK and Ireland at Novell, told CRN that Novell is also aggressively targeting the Microsoft Gold partner space.

“We have had a lot of interest in our platform from Microsoft resellers,” he claimed.

Novell currently works with Bell Micro, Computer 2000 and Interactive Ideas in the UK, and Irish broadliner Sharptext.

Mark Johnson, general manager software Europe at Bell, said he was “disappointed and surprised” by the appointment. “I can understand Novell wants to move into the system builder space, but there are opportunities in its existing distribution channel,” he said.

Peter Dawes-Huish, chief executive of VAR LinuxIT, said: “I welcome any move by SuSE or any of the other Linux distributors to broaden their touch to potential customers.” 

Novell alters partner levels

  • Have your say
  • Send to a friend
  • Share
  • Print

See also:

reader comments

related articles

 

Better safe than sorry

Networking firms are using security as a differentiator in an increasingly competitive market 19 Mar 2009

Red Hat to offer large accounts to resellers

Opportunities arise for larger resellers 31 Jul 2008

VARs back Nortel despite bankruptcy rumours

UK partners remain fiercely loyal after reports claim the troubled vendor is seeking bankruptcy advice 11 Dec 2008

latest news

Lenovo targets HP partner base

Vendor looks to expand reach and looks to rivals' channels to achieve its aims 03 Jul 2009

VMware rakes in 700 service provider partners

Virtualisation giant claims VSPP programme has gained significant traction in short space of time 03 Jul 2009

Compellent hits out at debate snub

Storage vendor writes open letter to prime minister in protest at being left out of £1bn stimulus debate 03 Jul 2009

poll

Feeling secure?

Feeling secure?

Is offering standalone security still a viable business model?

View poll results

boxing ring

CRN Fight Night 2009 bouts now LIVE!

It is time to relive the craziness that was CRN Fight Night 2009

Eddie Pacey and Nitin Joshi

In The Studio with CRN: Credit in the Channel

CRN Editor Sara Yirrell chats to two of the industry's credit stalwarts - Nitin Joshi and Eddie Pacey

events

East Sussex golf resort and spa

CRN Golf Challenge 2009

Join us for the premier golf event in the channel calendar

CRN Channel Conference 2009 logo

CRN Channel Conference 2009

A one-day conference dedicated to the needs of businesses in the UK technology channel

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

White papers

Search white papers

Top categories

Primary Navigation