Distributor Enta Technologies has almost doubled the number of prizes available through its online incentive scheme as it attempts to boost orders taken over the web.
Launched last October, Entatech Rewards enables resellers to rack up points for every online purchase.
The distributor has just added another 500 prizes to the programme, including a golfing experience and designer jewellery and watches.
John Atherton, vice president of Enta, said: “Entatech Rewards has been going for six months and over that time we’ve seen orders on Enta online more than double.
“There are now at least 1,200 prizes available through the scheme.”
Atherton said Enta - whose vendor partners include Microsoft, D-Link and Belkin - now conducts 30 per cent of its transactions online, up from just 10 per cent a year ago.
But he emphasised that Enta was also adding more sales staff and that Enta’s online facility was strictly aimed at SMB resellers making purchases out of office hours.
“We have a different points set up each week,” Atherton continued. “We’ll load more points on products that are end-of-life, new or where we have too much stock.”
New resellers must make an initial order of at least £250 to qualify for the programme.
Emily Smith, marketing executive at Enta, added: “We feel strongly about maintaining a personal touch, so we don’t want to phase out telesales. We want our business to grow in proportion.”
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