Encryption vendor WinMagic has unleashed an assault on the UK market and is looking to the channel to gain market share.
The vendor, which counts Utimaco, SafeBoot and Pointsec as its main competitors, is recruiting a handful of security-focused VARs to help it gain a greater footprint in the region. It has also opened a UK office to provide local support and training to its partners and has launched a reseller portal to offer additional support and marketing assistance.
Polly Galita, regional director for EMEA at WinMagic, said the firm had initially chosen a two-tier channel strategy, but decided to stick to a single-tier model.
“We decided we wanted to get close to the end users, which could be achieved by removing the distribution layer,” she said, adding that the firm is looking for a maximum of 10 partners in the UK.
WinMagic is holding its first official channel event in Italy next month, which will feature two training tracks ­ one focused on sales and the other on technical training.
A quantum leap of faith