Gianfranco Lanci, president of PC giant
Acer,
has used the vendor's global conference in Madrid to outline the company’s
channel strategy following its offer of intention to acquire
Gateway.
However, the offer has not been well received in the US, where angry Gateway
shareholders are suing the company, claiming it was undervalued.
Despite this, the Gateway has since asserted its right to first refusal for
Packard-Bell
– a move Lanci states will allow Acer to focus on multi-branding as it looks to
build on its growth in the channel.
"Our channel strategy will be very different from our competitors. The market is
changing where users have different needs for our products,” he said. "We do not
want to confuse our customers and think that multiple branding is the future.
One brand is no longer good enough to address user needs."
Lanci also revealed he is confident Acer will leapfrog Chinese rival, Lenovo,
before the year is out.
"By the end of the year Acer will certainly be the third biggest PC vendor in
the world without doubt. We are very confident of that. By combining Gateway and
Packard Bell we will have a 40 per cent market share in Europe alone."
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