Semmy Levit: Hopes to take advantage of Dell's position and win back some business

Acer ready to exploit Dell's decline

Acer says Dell no threat to business

Written by Garry Hayes

Acer has thrown down the gauntlet to rival PC vendor Dell, claiming it is no longer regarded as a threat and that it should be concerned as competitors look to capitalise on its declining market share.

Speaking exclusively to CRN, Semmy Levit, UK country manager at Acer, said: “Dell is not a threat. If anything, it is the other way around and Acer is a threat to Dell. It is a big company and it is very good at what it is doing, but it is suffering at the moment and we are looking to capitalise on this. Dell’s current position provides an opportunity for Acer to win back some business and that is what we hope to do.”
Gianpiero Morbello, European marketing director at Acer, added: “We are gaining market share where Dell is losing. For us it is not a threat.”

Levitt was confident resellers will also benefit. “The reseller has an opportunity,” he explained. “The business that Dell has in the UK is at the expense of the reseller. Acer works with just the channel.”
Jonathan Wall, marketing director at Acer reseller, Dabs.com, said: “Dell losing market share is always good news for resellers. Any business it loses will come back into the channel.

“We have benefited from working with the likes of Acer as it has looked to drive down Dell’s business through its channel strategy and resellers have reaped the rewards from the renewed business.”
Dell posts preliminary Q2 results

See also:

reader comments

related articles

 

Acer celebrates profit spike

Taiwanese PC vendor files first numbers since acquiring Gateway 11 Feb 2008

Updated: Green concerns at risk of being sidelined by economic fears

But worries over energy costs and environmental regulations set to drive business action regardless of recent financial turmoil 25 Jan 2008

DRam makers suffer 'disastrous' revenue drop

Global revenue down 19 per cent in last quarter of 2007 04 Feb 2008

latest news

Exclusive: Bell Micro EMEA confims job cuts

Distributor looking to make cost savings of 10 per cent across the business 21 Nov 2008

PC growth forecasts slashed by two-thirds

Market watcher downgrades 2009 PC growth expectations from 11.9 to 4.3 per cent 21 Nov 2008

Avnet looks forward to 2009

Chief executive Roy Vallee reveals why the distributor is confident of riding out the storm 21 Nov 2008

poll

Securing the future

Securing the future

Does the security channel need a governing body?

Previous poll results

Vendor Q&A Session: Rick Wallis, NEC Computers

Vendor Q&A Session: Rick Wallis, NEC Computers

During this Q&A session Rick Wallis, UK Sales Director at NEC Computers, talks about the firm’s reasons for committing to a 100 per cent channel strategy

In the Studio with CRN: Oracle

CRN TV catches up with Alan Hartwell, vice president of technology solutions and channels at Oracle

events

Channel Expo 2009 logo

Channel Expo 2009

The UK's top reseller exhibition will return to the NEC on 20 May 2009

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

White papers

Search white papers

Top categories

Primary Navigation