Software vendor Adobe has launched a partner programme in the UK as part of a recruitment drive.
The programme is designed to provide partners with training, reduce the time needed to prepare for a sale and simplify selling with Adobe’s direct-touch sales team. The vendor said it does not have a target number of VARs to recruit and was looking for quality not quantity within the programme.

Giles Cunningham, enterprise channel manager at Adobe, said: “Adobe has launched a scheme that provides subtle changes to a business instead of turning it upside down. A reseller portal provides easy access for all the information on sales training and online sales courses.

“There are two types of courses available to partners. The first is a selection of short courses in EMEA and the second is for larger partners, which covers product training and provides an example of how a project might work,” Cunningham said.

The partner programme focuses on Adobe’s enterprise products; Intelligent Forms, Connect and Flex.
Peter Kear, sales director at VAR IS Solutions, said: “We sent a host of employees ranging from web designers to engineers on the courses by Adobe. When Top Gear launched the Hilux Arctic Challenge, where a Toyota Hilux was sent to the North Pole (above), the programme wanted a web site to celebrate their achievement.

“We designed the web site in Flex, direct from the education we received from Adobe and it was ready in time for the programme being aired.”
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