Storage vendor Tandberg Data has recruited 500 new partners since the launch of its pan-European channel programme six months ago and claims to be receiving half a dozen new registration requests a day.
Last July, Tandberg told CRN that it had a target of 300 certified partners (CRN, 13 July 2007).
However, it has since successfully recruited 500 resellers and distributors across Europe. The vendor has also announced an enhancement to the partner programme with additional sales and marketing
support available.
Gary Preston, sales director for north and south EMEA at Tandberg Data UK, said: “Tandberg’s partner programme has helped it target tier-one companies, which may not have been possible before. It offers sales and pre-sales training, deal registration and price support.
“Tandberg has been investing time and money into its channel and believes in good old-fashioned service to quickly support and protect partners. There is always someone available to help 24 hours a day.”
Catherine Kimmer, channel marketing manager at Tandberg Data UK, said: “The partner portal, also launched six months ago, has been enhanced and Tandberg works with its resellers on their sales efforts. There is additional marketing support upon request via the portal.”
Kimmer added: “Furthermore, training days are offered in all key partners’ European countries.”
Danny Jolly, storage sales executive at Tandberg reseller Willow Starcom, said: “Willow Starcom likes the attention that Tandberg gives its partners. Being a Tandberg partner is like going into a local shop - the service is very personal and the assistant knows what you like.
“Tandberg will aim to encourage more employees on a company’s sales team to register,” she said.
Tandberg implements European programme