The distributor has recruited Phil King from rival SCH as software category manager to lead the division - known as the Software Category.
CCD has four other specialist categories - PC and Print, Server, Storage and Services.
Lee Perkins, business unit director at CCD, said: “We are not aiming to be a volume provider of software licensing, other firms already do that. The hot topics for us this year are business continuity and virtualisation.
“Phil is an expert on the virtualisation and Microsoft space, and with him on board we can help our VARs articulate the message to their customers. The aim is not just to create value, it is also about creating incremental business for our resellers.”
Perkins added the distributor is in talks with several potential new vendor partners as it looks to grow the business further.
CCD appoints new sales director