Arc
plans to use the technology to improve the quality of PC, laptop and consumer
products available to the channel.
Arc paid $6.5m (£3.3m), of which $1.5m will be paid in Arc ordinary shares over
two-and-a-half years, based on performance targets.
Sonic Focus began trading in the 1990s as a means of improving the quality of
live concerts when streamed via the internet. Original clients included rock
group the Grateful Dead.
According to Arc, its products are widely considered to have the most robust
audio solutions for music enthusiasts and bring natural surround sound to
digitally compressed stereo files.
Last financial year (2007), the company hit turnover of $1.2m. Tom Paddock,
Sonic Focus chief executive, will join Arc as its vice president for audio
systems.
Despite Sonic Focus’ small size, Arc’s chief executive, Carl Schlachte, said it
is an important acquisition in the firm’s history. “This is all part of our
strategy to increase our customer base by delivering on value elements,”
Schlachte said.
The specific value elements needed by today’s IT buyers are audio-enabled
devices and sound-enhancement software, he said.
“Sonic Focus’s established revenue stream and growing customer list of leading
consumer OEMs will complement Arc’s financial and product goals,” he added.
Sonic Focus, on the other hand, will benefit from its ability to create new
markets as it is added to Arc’s portfolio. Paddock explained: “We can now offer
new, more powerful products to OEMs and their semiconductor suppliers worldwide.
This also gives us more chance to expand our reach to a broader range of
embedded companies’ devices.”
Sonic Focus has an established customer base of tier-one OEMs. “It was gaining
traction in the audio post-processing market. I would like to think we will do
the same thing, if not better,” added Schlachte.
Warning
of processor decline, despite growth







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