Canadian bandwidth management vendor Elfiq is launching its first global channel initiative.
Vice president JP Hebert revealed that his company is looking to sign up more than 200 partners, including around 10 in the UK. He claimed direct sales were being phased out and he hoped upwards of 90 per cent of Elfiq’s business would come through the channel by the end of the year.

“Elfiq can handle the needs of small businesses and global enterprises. But we want to grow, and the best way to grow is through the channel,” said Hebert.

There will be three tiers of partner, all of which will be offered discounts, sales and marketing resources and technical support.