SAM research board makes its debut

Software Industry Research Board will improve channel’s understanding of software asset management, according to its founders

Written by Kayleigh Bateman

The Federation Against Software Theft (The Federation) has created a new research board aimed at simplifying the field of software asset management (SAM) and software licensing management (SLM).

The Software Industry Research Board (SIRB) will be supported by research from analyst IDC. The research will analyse businesses’ current understanding of licensing practices, their attitudes to software acquisition and where they will make changes for a more cost effective and risk free environment in the future.

John Lovelock, chief executive of The Federation, said: “The SIRB is about promoting best practice for businesses. IDC will conduct research amongst 500 businesses in the private and public sectors by collecting information on subjects such as licensing, technologies used, problems they have and their likes and dislikes.”

Andy Burton, chief executive of vendor and Federation member Centennial Software, said: “Software vendors will be the voice of SIRB, however it is there to help The Federation’s channel partners. By giving resellers a collective understanding of SAM they can ensure their customers get the best value and service.”

Burton stressed that SIRB has been created to aid companies when managing their software licenses and should not be seen as a threat.

He added: “There is a gap between the SAM standards and the reality of running a business. The Federation is not there with a stick ready to punish those that do not comply, but to create a clearer understanding.”

Amanda Sleight, head of licensing at Microsoft, said Microsoft fully supports The Federation in bringing clarity on software licensing through the encouragement of best practice in the end user community.

Michael McCloskey, chief executive of vendor FrontRange, said: “FrontRange is really excited about being part of this initiative and look forward to working with the group to help clear up some of the misconceptions that exist today.

“Helping our customers to keep on top of their software needs through the most efficient licensing models and the adoption of solutions and best practices can ultimately only benefit the industry as a whole.”

The research is due to conclude in July this year.

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