Sony is confident it can make a dent in the fiercely competitive UK laptop market with the launch of its
first range of business-targeted machines.

The vendor, which unveiled its first Vaio range for the corporate market last week is ploughing more than £1m into its marketing campaign and is on the hunt for resellers to help it grab market share. It is working closely with distributors Computer 2000, Ingram Micro and Micro Peripherals to target the right resellers.

Mick Duffy, category sales manager at Sony, said: “The Sony brand is highly regarded in the consumer market so we are confident of success with our business line. There are lots of low-spec, low-cost business products out there, but that is where Vaio stands out from the crowd.

“We are not selling the cheapest laptop, but we can fulfil any customer’s demands.”

Shaune Parsons, managing director of ComputerWorld Wales, said Sony would find the market a tough nut to crack.

“There are three or four popular vendors already selling high volumes of product through the channel, so it is going to take something extra special to break that successful mould,” he said.