New coffee area at Avnet's The Resource demo centre

Avnet upgrades and expands Bracknell demo centre

Distributor refurbishes five-year-old centre to provide vastly expanded proof-of-concept opportunities

Written by Fleur Doidge

Avnet Technology Solutions has doubled the size of its Berkshire demonstration centre and kitted it out with new proof-of-concept facilities for a wider range of solutions.

Bill Freeman, a technical manager for Avnet, said the five-year-old Bracknell facility had roughly doubled in size and added facilities for demonstrating networking, security, business applications, virtualisation, display, printing, document management, mobility and storage solutions from a range of vendors.

The centre, dubbed The Resource, was previously dedicated primarily to IBM solutions.

“We have expanded the area vastly and the whole reception area has been completely refurbished – it is much more customer-facing. There are another four or five meeting rooms we are adding,” Freeman said.

“Probably the resource area is at least doubled in size.”

The total cost of the upgrade has been estimated at around £1 million. The name of the game will be to enable Avnet and its partners to demonstrate end-to-end solutions that closely replicate customer environments, he said.

“The predominant vendor is IBM, closely followed by Sun, in terms of both servers and storage and from other companies we have a range of products that are coming in bit by bit,” Freeman said.

The Resource is structured around a reception area that is now separate from that of Avnet’s main office, alongside two datacentre and solution demo areas.

Business partners could use either room to perform local and remote demonstrations, proof-of-concept testing, performance benchmarking, competitive analysis, problem determination, training, application migration, application porting or application versioning.

“We can not only do point product demonstrations but we can actually demonstrate solutions that mimick the multi-vendor end user environment,” Freeman said.

While other IBM demonstration centres existed in the UK, he believed that few offered a similar breadth of possibilities.

“They are generally more specialised, say in Unix servers or storage,” Freeman said.

The Resource will also host workshops, seminars, training programmes and other events in the 90-seat auditorium and six meeting rooms. Partners located further away would be able to participate remotely, he added.

Avnet is an Authorised Independent Training Provider for IBM, and The Resource is the only UK based accredited Sun Solutions Centre outside Sun’s own centre in Linlithgow, Scotland, according to Avnet.

  • Have your say
  • Send to a friend
  • Share
  • Print

reader comments

related articles

Distribution

Avnet hails a 'record' financial year

Distribution giant sees turnover increase over 14 per cent and claims better than expected results for Q4 06 Aug 2008

 

Avnet takes stock of Horizon after buyout

Distribution giant determined to ensure successful integration of the two companies 07 Jul 2008

Distribution proves its worth

Eyes were opened at the Global Technology Distribution Council’s first European investor conference, says Sara Yirrell 26 Jun 2008

Distribution defies credit crunch

The global distribution industry is feeling bullish, despite the constant threat of the economic slowdown/credit crunch. 16 Jun 2008

IBM top in Q2 server revenue

Big Blue and Dell strengthen position as HP and Sun lose ground in global server revenue 22 Aug 2008

Magirus cuts ribbon at first UK demo centre

Distributor answers reseller call for help in proof-of-concept for complex solutions 06 Apr 2009

Avnet puts extra Resource in the north

Distribution behemoth opens Warrington-based The Resource centre to help reseller and vendor partners communicate 08 Jun 2009

Comstor offers VARs WAAS taster

Distributor launches initiative allowing VARs and end users to sample optimisation kit before buying 29 Oct 2009

latest news

Lanway launches recruitment drive

VAR to beef up headcount as it waits for result of Buying Solutions framework 09 Feb 2010

Dell bids for fallen Exanet

PC giant on the brink of buying liquidated storage firm for a reported $12m 09 Feb 2010

ScanSource woos Avaya resellers with fast pricing

Distributor launches System Central 24/7 tool in the UK 09 Feb 2010

analysis and reports

Wireless LAN systems for the healthcare industry

The goal of a paperless hospital driven by wireless access that improves patient healthcare, expedites administration and streamlines operations.

A technology solution to align sales and marketing

Presenting best practices around people, processes and technology, this paper will help you produce more valuable customer relationships.

poll

A direct hit?

A direct hit?

Is Oracle right to take Sun's large accounts direct?

View poll results

David Critchley

PROMOTIONAL VIDEO - Accelerate your business with Cisco

Watch this Cisco promotional video to hear how the vendor can boost your business

money

CRN Web Seminar: Convincing Customers to Spend their way out of Recession

Join CRN editor Sara Yirrell and a panel comprised of Tim Black from sponsor Intel, Sam Routledge from VAR Softcat and Antony Young from analyst Demuto to find out how to get customers spending in 2010

events

Expo 2008 entrance

Channel Expo 2010

The only UK exhibition dedicated to the channel is coming to London, Olympia on 12 and 13 May 2010

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Primary Navigation