Smartfundit.com has unveiled a new service aimed at resellers wanting finance at short notice.

The UK firm's web-enabled ‘Finance on demand’ tool provides resellers with around-the-clock access to a network of global finance providers.

The launch comes at a time when many banks and third-party lenders are cutting or discounting channel credit programmes, forcing many resellers to make alternative arrangements at short notice, Smartfundit.com claimed.

The firm also said the service would relieve pressure on resellers as more and more end users stretch their payment terms.

Justin Floyd, chief executive of smartfundit.com, said: “Imagine the impact on your annual results if you received news from your finance partner with only days to go before month end to say that they can no longer support your funding requirements.

“This is why we are offering Finance on demand to allow IT resellers to ring fence their revenue and remove the risk of bad debt.”