Optical and flash media maker Traxdata has launched a range of solid state drives (SSD) alongside its new brand identity.

Traxdata said it wanted to simplify the options available to system builders and end users. As the range of storage devices widens, Traxdata’s new branding and design should make it easier to identify different product ranges, argued Guido Liber, sales and marketing director, so it has invented a colour coding system and highlighted key features.

“We have seen market demand from system integrators for SSD grow over the last year,” said Guido Liber, sales and marketing director. “That suggests this will be a popular storage medium in the future. We expect to grow into both professional and consumer markets.”

Though SSD is a simple and effective alternative to the traditional hard disks, the extra expense will need a lot of justifying - particularly in the current recession. Liber said it is up to system builders to highlight the benefits and demonstrate how these will give a return on investment.

“The customer won’t have to put up with hot, noisy computers or having to carry around heavy notebooks. Hard disk drives are fragile and often become completely unreadable because of any slight damage. Solid state drives are reliable and durable.”

The new SSD range includes the Ultra-S Plus Series multi-level cell (MLC) and the Ultra-S Plus Series single-level cell (SLC) in order to suit a variety of needs. The Ultra-S Plus Series MLC is available in varying sizes of 32, 64 and 128 GB and allows users to read up to 110MB of data per second and write up to 78MB per second; while the Ultra-S Plus Series SLC reads up to 119MB per second and writes up to 99MB per second and is available in 32 and 64 GB.

“This product will also appeal to keen gamers who prefer the quieter and cooler NAND flash technology that is used in SSD products as it improves performance and makes for smoother gameplay,” said Liber.