iSuppli plays it safe over HDD market

Analyst releases both optimistic and pessimistic forecasts for 2008

Written by Sara Yirrell

Fourth quarter hard disk drive (HDD) shipments are set to be flat at best, according to the latest statistics from market watcher iSuppli.

The analyst has issued both optimistic and pessimistic forecasts for shipments in 2008.

Taking an optimistic approach, global HDD shipments could hit 157.5 million units, compared with the 158.3 million units in the previous third quarter. Based on this forecast, HDD shipments in 2008 will reach 593.2 million units, an increase of 14.9 per cent compared with the 516.2 million units shipped in 2007.

However, based on the pessimistic outlook, Q4 shipments could be as low as 149.4 million units, meaning the market will contract by 10 per cent, resulting in HDD shipments in 2008 of 585.1 million units, a 13.4 per cent increase on the past year.

Both predictions are lower than iSuppli’s original predictions for shipments in 2008 – which predicted a 16.6 per cent increase for the entire year.

Krishna Chander, senior analyst for storage systems at iSuppli, said: "We have reduced and rebalanced our 2009 forecast for PC unit shipments and are reducing out outlook for sales of HDD-equipped consumer electronics products.

"This is having a negative impact on HDD shipments, regardless of which scenario wins out. However, we are sticking with our optimistic outlook, given that the forecast fits in with recent predictions for leading manufacturers Seagate and Western Digital."

Despite the scenario, the growth expected in HDD shipments and revenue in 2009 is being fuelled by demand from the notebook PC and enterprise server segments. According to iSuppli, HDD demand from notebook PCs will rise at a double-digit pace during the next few quarters, HDDs for enterprise servers will see low, single-digit growth.

Chander added: "Although shipments seem to be robust in this uncertain economy, the revenue picture is more subdued. OEMs that traditionally purchase more components in the fourth quarter are reducing their procurement budgets, or are buying with low incoming inventory – resulting in reduced pricing for HDDs. "

  • Have your say
  • Send to a friend
  • Share
  • Print

reader comments

related articles

HDS buildingStorage

Hitachi guns for second place in HDD market

As the vendor acquires top industry personnel, it plans to grow market share by grabbing second position 06 Nov 2008

 

Cost cuts boost 500GB HDD sales

Falling distributor sell prices encourage purchase of 500GB and larger HDDs in Europe's three largest economies 27 Oct 2008

CRN Special Report: Store Wars

Hard-disk drive technology has long been king of the castle, but now there is a challenger to its throne. Sara Yirrell asks if solid-state drives are going to capture the storage market flag any time soon 22 Sep 2008

Rivals pillage Dell PC market share

HP extends its lead at the top as Acer catches up and Lenovo and Toshiba also cash in on miserable 2009 for Dell 10 Mar 2010

Global PC market braces for decline

A predicted 18.1 per cent plunge in desktop shipments will drive annual decline in unit shipments 15 Jul 2009

UK business PC market still in decline

Despite overall Q4 growth for the UK PC market, business sales are still heading downwards 17 Feb 2010

latest news

Arrow ECS points to consolidation

Distributor vows to remain in elite pack of players driving industry consolidation 18 Mar 2010

Top sellers slope off with VADition

Distributor to reward top-performing sales people with Italian ski trip 18 Mar 2010

Microsoft calls time on Select programme

Last sales of licensing offering set for next year as partners claim Plus package is easier and more transparent 18 Mar 2010

analysis and reports

Wireless LAN systems for the healthcare industry

The goal of a paperless hospital driven by wireless access that improves patient healthcare, expedites administration and streamlines operations.

A technology solution to align sales and marketing

Presenting best practices around people, processes and technology, this paper will help you produce more valuable customer relationships.

poll

The clock is ticking

The clock is ticking

Is the IT industry sitting on a skills shortage timebomb?

View poll results

David Critchley

PROMOTIONAL VIDEO - Accelerate your business with Cisco

Watch this Cisco promotional video to hear how the vendor can boost your business

money

CRN Web Seminar: Convincing Customers to Spend their way out of Recession

Join CRN editor Sara Yirrell and a panel comprised of Tim Black from sponsor Intel, Sam Routledge from VAR Softcat and Antony Young from analyst Demuto to find out how to get customers spending in 2010

events

Reseller Business Academy

Reseller Business Academy: Sales Fundamentals for Resellers

This workshop is designed for anyone who is new to sales or who is already in sales but has had...

Expo 2008 entrance

Channel Expo 2010

The only UK exhibition dedicated to the channel is coming to London, Olympia on 12 and 13 May 2010

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Primary Navigation