A Brother executive has taken the channel’s cause all the way to the top of the Conservative Party.

Phil Jones, sales and marketing director at the printer manufacturer, has lobbied David Cameron to adopt policies that will help to ease the economic and market pressures being felt by the channel.

Jones questioned the shadow prime minister at a business community meeting in Manchester earlier this week, in his role as vice president of the Greater Manchester Chamber of Commerce.

He encouraged the Tories to intervene in the credit insurance situation, which he claimed is “having a major impact at all levels of the channel and is stifling the ability of companies to trade with each other”.

Jones said: “It was encouraging to hear that David Cameron is listening to businesses and acknowledges the pressure we are all facing. He confimed that the Conservatives would consider extending an economic support package to trade credit insurers as part of their £50bn loan guarantee package, giving them the facilities to start underwriting the companies and risks that have been pulled in recent months.”