Specialist distributor VIP has been promoted to master distributor of AMD’s product line.

The master status will start from 1 February, and according to the two firms, will enable a closer co-operation between VIP and AMD that will bring in tangible benefits for VIP's customers, including access to competitive prices and a larger range of AMD products.

Duncan McAuley, purchasing director at VIP, said: “We are delighted to have been awarded master distributor status by AMD and look forward to working in even closer partnership with it in the future.

“This accreditation will provide many valuable new sales opportunities for our resellers who also will benefit from improved pricing, range of product and services. VIP welcomes the chance to further facilitate communications between AMD and our resellers, helping them understand how AMD can help grow their business.”

Faye Le Duc, channel marketing representative at AMD added: “We are pleased to make this announcement in conjunction with VIP and look forward to forging an even stronger partnership.

“VIP has implemented strategic sales and marketing campaigns that have fuelled the success it has seen in the CPU and VGA market for AMD. VIP’s expertise in the components market has already proved a valuable asset to AMD, so this progression to master distributor will allow us to feed through even more aggressive pricing on a wider stock of AMD products via VIP.”