Aruba building

Aruba adds Avnet to UK line-up

But long-standing ally React has cancelled its contract in response to deal

Written by Doug Woodburn

React Technologies is winding down its distribution relationship with Aruba Networks following the vendor’s decision to appoint Avnet as a third UK distributor.

Wireless LAN specialist Aruba and Avnet already work together in their native US but have rolled the relationship to this side of the Atlantic.

Jess Thompson-Hughes, managing director of React, said he cancelled his distribution contract with Aruba on 8 March and would serve out his 12 months’ notice.

“The [partnership] will expire in March next year. We do not feel the UK market is big enough for three distributors,” he said.

Roger Hockaday, director of marketing EMEA at Aruba, said: “I can confirm that React has terminated its agreement with us. As one of our two distributors it always felt more comfortable as a reseller and integrator of our wireless solutions and on that basis Avnet fits better as a distributor.”

React claims to be Aruba’s largest European partner, having generated £10m in sales for the vendor.

Thompson-Hughes stressed the duo would continue to work together in a resell capacity and that Aruba is keen for it to become a top-level Platinum partner.

Avnet declined to comment.

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