Two businessmen shake hands over a contract

Avaya signs Azlan for Euro distribution

Communications vendor adds Tech Data-owned networking specialist to distribution stable

Written by Sam Trendall

Distributor Azlan has inked a deal with Avaya to distribute its communications kit across Europe.

Azlan, the networking specialised arm of Tech Data's UK incarnation Computer 2000, already has distribution agreements with Avaya rivals Cisco and Nortel. A year ago Avaya made its first distribution appointment in four years when it signed Rocom to carry its SME products.

Nimans, MTV Telecom and Westcon distribute the vendor's SME and mid-market offerings in this country with the latter also having exclusive access to its enterprise range. The Azlan agreement will take immediate effect in Germany, Austria and Switzerland, with the distributor having access to Avaya's portfolio in its entirety.

Additional countries will be added over the course of this year. Steve Cant, European business development director for Azlan Europe, said: "Higher levels of end user demand, complexity of solutions and growth in the channel community are making more versatile and flexible distribution services essential.”

Thomas Veit, Avaya's director of EMEA Distribution, added: “With its strong reputation and presence right across the European region, Azlan is well-placed to support Avaya’s EMEA business development and future growth plans.”

  • Have your say
  • Send to a friend
  • Share
  • Print

reader comments

related articles

A container ship transporting goodsDistribution

Azlan IBT makes virtual reality

Distributor bolsters newly launched business team with addition of virtual service model 11 Feb 2009

 

Azlan forms International Business Team

Distributor unveils unit focused on helping VARs and vendors with international orders 03 Feb 2009

Azlan increases focus on value add

Distributor appoints two key roles to oversee value add software and solutions push 06 Jan 2009

Azlan gets closer to Proxim

Distributor set to help vendor gain greater footprint in Europe with deal 30 Jul 2008

Azlan takes VAR development plan to next level

Advance with Azlan programme moves up a notch as distributor helps resellers differentiate their businesses 07 May 2008

Westcon backs Avaya UC range

Distributor aims to simplify life for VARs by bundling its services with Avaya IP telephony platform 27 Feb 2009

Avaya nabs Lawford for EMEA channel role

US-based communications vendor appoints former Bell Micro exec to help drive indirect revenue 23 Feb 2009

Avaya opens portfolio to all its distributors

Comms vendor grants all distributors access to full range of products for the first time 09 Apr 2009

Azlan sews up Brocade deal

Distributor set to spread the Brocade word across Spain, Nordics, Germany, the UK and Benelux 29 Jan 2010

Nimans helps VARs climb Avaya ladder

Distributor takes advantage of access to full portfolio by pushing SME resellers towards the higher end of the market 01 Jul 2009

latest news

Integralis sales up after “solid” year

UK boss Simon Church claims 2.9 per cent sales rise is a respectable achievement given harsh economic backdrop 18 Mar 2010

Arrow ECS points to consolidation

Distributor vows to remain in elite pack of players driving industry consolidation 18 Mar 2010

Top sellers slope off with VADition

Distributor to reward top-performing sales people with Italian ski trip 18 Mar 2010

analysis and reports

Wireless LAN systems for the healthcare industry

The goal of a paperless hospital driven by wireless access that improves patient healthcare, expedites administration and streamlines operations.

A technology solution to align sales and marketing

Presenting best practices around people, processes and technology, this paper will help you produce more valuable customer relationships.

poll

The clock is ticking

The clock is ticking

Is the IT industry sitting on a skills shortage timebomb?

View poll results

David Critchley

PROMOTIONAL VIDEO - Accelerate your business with Cisco

Watch this Cisco promotional video to hear how the vendor can boost your business

money

CRN Web Seminar: Convincing Customers to Spend their way out of Recession

Join CRN editor Sara Yirrell and a panel comprised of Tim Black from sponsor Intel, Sam Routledge from VAR Softcat and Antony Young from analyst Demuto to find out how to get customers spending in 2010

events

Reseller Business Academy

Reseller Business Academy: Sales Fundamentals for Resellers

This workshop is designed for anyone who is new to sales or who is already in sales but has had...

Expo 2008 entrance

Channel Expo 2010

The only UK exhibition dedicated to the channel is coming to London, Olympia on 12 and 13 May 2010

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Primary Navigation