Hard-drive giant Seagate Technology has unveiled a frequent flyer-style rewards programme for its EMEA distribution partners.

Open to all members of the Seagate Partner Programme (SPP) in EMEA, the SPP Rewards Programme allows customers who purchase qualifying products from Seagate’s distributors to earn points which can then be exchanged for rewards chosen from the SPP Rewards catalogue.

Rewards include vouchers and travel awards, which can be redeemed for personal or business use. Seagate products and training are also available.

Mark Whitby, Seagate’s head of marketing in EMEA, said: “The launch of SPP Rewards is an exciting addition to our channel marketing efforts and I am particularly pleased that we are the first hard-drive vendor to introduce this kind of incentive programme for channel customers.

“It is a unique way for Seagate to recognise the sales and marketing efforts that our partners are making to grow our business together.”

In addition to SPP Rewards, the scheme offers benefits such as exclusive sales tools and product information, privileged invitations to promotions, priority access to technical and pre-sales support, and a dedicated partner web portal.

Seagate is also introducing new incentives, including more product information, online product sales training and a premier level that will give key partners extra recognition and support.