iSCSI SAN management software vendor StorMagic has signed 20 VMware Partner Network resellers over the past three months.

The sudden influx follows the launch of the vendor’s StorMagic SvSAN storage virtual appliance.

SvSAN is a storage virtual appliance for VMware environments that provides shared datastores with VMware ESX disk drives.

Resellers to join the programme from Europe include Active Network Solutions, Engitech, DataScape, Admitelsa, New Datum and Westerhout.

E-Safe Technologies, PBG, Flytrap Technologies, JP Schwartz and DSN Group joined from the US.

StorMagic’s new Asian partners include Proware in Taiwan, Core Micro Products in Japan and Rorke Data in China.

Mike Stolz, vice president of marketing at StorMagic, said: “The recruitment of VMware-focused partners puts us head to head with more traditional, larger competitors, but we are looking forward to the challenge.

“SvSAN is a disruptive solution that allows our customers and partners to extend their VMware environments into a highly available infrastructure without the cost and complexity of traditional SAN approaches. Today, this is very appealing to all end users out there who are closely monitoring their CAPEX and OPEX.”

Frank Westerhout, chief executive at Dutch-based StorMagic reseller ClassBase Software & Westerhout Beheermaatschappij BV, said: “We are looking forward to working with StorMagic because the SvSAN will help us differentiate our offering and make us more competitive.

“Many products are offered for VMware environments, so it takes one that truly stands out from the crowd in order to secure business, and I am confident that StorMagic’s SvSAN will be a clear advantage for us.”

Andrew Hoffman, managing partner at Flytrap Technologies, said: “Today’s economic challenges are forcing customers to further embrace leading-edge virtualisation technologies to maximise investment protection and further reduce costs.

“Partnering with StorMagic has allowed us to offer a more competitive virtual SAN appliance to augment the ever-evolving virtual ecosystem. This ultimately allows us to provide greater value and ‘bang for the buck’ over more traditional offerings.”