Comstor has thrown its resellers a credit lifeline to help them win specific deals.

Working closely with Cisco, the distributor has opened up a further £9m of incremental credit lines to ensure resellers can keep the cash flowing when needed.

Chris Wong, UK finance director at Westcon Group, the parent company of Comstor, said: “We understand how increased business demand coupled with reduced credit insurance lines is draining working capital for resellers, and this is a way of helping those resellers deliver to their customers.”

Jon Pickering, managing director of Cisco Premier partner Block Solutions, welcomed the support.

“We would not be such a fast growing company if it wasn’t for this initiative,” he said.

“We have seen our turnover grow by 100 per cent over the past year, and this initiative allows us to win more business by making cash available on a per deal basis. Without it we would lose business because we would have to
rely on traditional methods which would mean having to delay customers.”

Comstor is also about to embark on phase six of its Mentor Programme, under which it picks six resellers and proactively helps to grow their business over a six-month period. This culminates in a Comment Conference twice a year, which involves the chosen resellers, Cisco executives and Comstor representatives sharing best practice and growth tips.