Software reseller Blue Rock Systems has plugged a sales intelligence and CRM gap in its portfolio by signing with vendor sales-i.

Southampton-based Blue Rock is the first reseller for sales-i, which provides sales organisations and sales teams with up to minute sales and gap analysis, alerting them with upselling and cross selling opportunities.

Kevin McGirl, co-founder of sales-i, said: “The Blue Rock team understands the market for sales-i. They have an established footprint with the kinds of organisations that sales-i targets and they have strong expertise in sales technologies, so there is a natural synergy between our companies.

“We are delighted to welcome them as our first reseller and we look forward to working closely with them to boost their sales intelligence solutions sales.”

Glen Jewell, sales director at Blue Rock, said sales-i fills a gap in its product portfolio by offering clients a portable, on-demand sales intelligence and CRM solution.

He said: “sales-i is low cost, ready to use and easy to deliver and most importantly it is exactly what our customers are looking for in a climate where clever sales and customer know-how can really make a difference to the bottom line.

“Our customers can be up and running with sales-i in such a short time because there is no need for installation or infrastructure investment. The service is hosted and delivered by the sales-i team and once our customer data is uploaded they are good to go; immediately receiving sales alerts and customer buying information.”