Software vendor Novell has launched a programme and a complementary set of technologies aimed to help ISVs build and support virtual appliances.

The SUSE Appliance Programme claims to be the only channel scheme that can enable VARs to customise a fully supported operating system before assembling and testing a complete software stack.

The programme is built around the SUSE Linux Enterprise platform and Novell indicated ISVs taking part could deliver existing applications to physical and cloud environments. The software giant also claimed partners could cut sales cycles and explore new markets through the programme.

Currently available through the programme is SUSE Studio Online, as well as SUSE Linux Enterprise Just Enough Operating System. Full support for SUSE Linux Enterprise Server 11 is also offered and will be deployed through the Amazon Elastic Compute Cloud.

Novell will be offering participants in the programme a technical preview of the SUSE Appliance Toolkit, which offers help with configuration, updates and access. The vendor also indicated the programme enjoyed the support of some heavyweight ISVs, including Adobe, BitRock and Infobright.

Novell claimed the emergence of cloud computing has made it more difficult for ISVs to quickly configure and deliver their applications. But participation in the SUSE Appliance Programme could help alleviate ISVs' concerns, claimed the Massachusetts-based vendor.

Novell's general manager of open platform solutions, Markus Rex, said: "The SUSE Appliance Programme makes it easy for ISVs to deploy their applications in the cloud, get to market faster and reduce support costs for themselves and their customers.

"Novell has taken all of our knowledge about how to build and customise an operating system and captured it for ISVs in one unique programme. ISVs do not need to be experts in Linux distributions to build their own solutions. Instead, they are now free to focus on what they do best – creating a better software experience for their customers.”