CMC monitor
Desktop monitor sales across EMEA are still falling

Desktop monitors back to year 2000 sales figures

Latest Meko report sees market shrink further across EMEA

Written by Fleur Doidge

Desktop display sales across EMEA fell 21 per cent in the quarter and 24 per cent year on year, down to 8.9 million units.

Paul Butler, analyst director at Meko, said its DisplayCast Desktop Monitor preliminary data reflects an expected volume fall. “It has taken us back to market values last seen in 2000,” he said.

The fall in value terms was 18 per cent quarter on quarter, because smaller-size desktop display sales shrank less than sales of the larger sizes.

“With the continuing financial situation squeezing Eastern Europe, and no growth in the Middle East and Africa, the result was in line with our previous forecast,” he said.

Top seller was the 19in wide LCD format, with 30.5 per cent of the market. Small quarterly rises were seen in sales of 22in and 23in wide LCDs.

“Conventional LCD markets are suffering a shortage of 17in 5:4 monitor LCD panels with many brands unable to secure full allocations. Generally there has been tight supply but the decline is about demand reduction,” Butler said.

Larger desktop displays represented an increased chunk of the overall market.

Only the number 11 brand, Viewsonic, and number 16, Iiyama, managed to grow their sales in Q2. Asus sales collapsed 67 per cent as Q1 channel inventory ran out.

Top five brands by volume were Samsung (22.9 per cent market share); LG (16.5 per cent); Acer (15.5 per cent); HP (12.2 per cent); and Dell (9.2 per cent). All showed reduced turnover for the consecutive quarters and from Q2 2008.

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