Green light
Ready to go: channel players predict the 11n green light will increase customer confidence

Channel expects 11n ratification lift

Onlookers suggest that ratification may improve WLAN sales outside the public sector

Written by Sam Trendall

The networking channel is banking on the ratification of the wireless LAN (WLAN) 802.11n standard to give it a shot in the arm.

The IEEE formally ratified all 11n amendments to wireless standards earlier this month, more than six years after predecessor 11g was given the green light. One of the 11n’s key developments is the addition of multiple-input multiple-output (MIMO) channels.

Phil Belanger, marketing and business development director at vendor Extricom, claimed that assurances of backwards compatibility were crucial for businesses that have already deployed the 11n standard.

He said the ratification may drive up sales outside WLAN’s public sector stronghold.
“Maybe now more types of industry will be accepting of 11n solutions,” he added.

“The ratification removes potential obstacles that may have lingered at the back of the mind for some enterprises.”

Belanger claimed the technology’s intricacies would provide “challenges and opportunities” for VARs.

“Coming up with solutions and explaining them to customers is the challenge,” he said. “The opportunity is to add value; they can use 11n to solve problems in specific vertical industries.”

Bruce Hockin, head of business strategy for distributor Avnet Technology Solutions, claimed 11n was far less complex than people believed.

“People have been tentatively figuring out their own versions and no one has gone to town on 11n because they were worried about interoperability,” he added.

“This will open up more opportunities for the channel, due to increasing confidence in the technology.”

But some onlookers felt the ratification was little more than a formality. Keith Humphreys, managing consultant at euroLAN, said: “I am sure most customers thought it was already ratified.”

  • Have your say
  • Send to a friend
  • Share
  • Print

reader comments

related articles

Two cars crashVoice and Data

WLAN sales crash in Q1

Softness in the enterprise market sees revenue shrink 15 per cent but 11n technology still flies off the shelves 18 Jun 2009

 

Aruba price drop raises WLAN hopes

Resellers think move could spark wider adoption of 802.11n technology among schools 23 Sep 2009

11n shores up WLAN market

Wireless technology hit by economic slump, but draft 11n revenues continue to boom 01 May 2009

Flexible working is coming for many businesses

The channel has a role in flexible working, says Neil Watson 05 Aug 2009

Ericsson bags Nortel wireless arm for $1.13bn

Swedish firm triumphs in auction but RIM refuses to give up and reaches out to Canadian governnment 27 Jul 2009

UC market grows past $500m mark

Infonetics Research claims worldwide unified communications revenue jumped 16 per cent in 2008 20 Jul 2009

Khipu shows Dorset council the WLAN way

Integrator helps County Council live its home/remote working networking dream 22 Apr 2009

Motorola looks for wireless leads

Mobile phone and networking vendor aims to help partners increase revenue 03 Jul 2009

IEEE finally approves 802.11n

Advanced wireless standard now ready to roll 12 Sep 2009

ShoreTel squares up to market silverbacks

IP telephony specialist aims to cash in on others’ misfortune in bid to become one of the big boys 29 Jan 2010

latest news

Integralis sales up after “solid” year

UK boss Simon Church claims 2.9 per cent sales rise is a respectable achievement given harsh economic backdrop 18 Mar 2010

Arrow ECS points to consolidation

Distributor vows to remain in elite pack of players driving industry consolidation 18 Mar 2010

Top sellers slope off with VADition

Distributor to reward top-performing sales people with Italian ski trip 18 Mar 2010

analysis and reports

Wireless LAN systems for the healthcare industry

The goal of a paperless hospital driven by wireless access that improves patient healthcare, expedites administration and streamlines operations.

A technology solution to align sales and marketing

Presenting best practices around people, processes and technology, this paper will help you produce more valuable customer relationships.

poll

The clock is ticking

The clock is ticking

Is the IT industry sitting on a skills shortage timebomb?

View poll results

David Critchley

PROMOTIONAL VIDEO - Accelerate your business with Cisco

Watch this Cisco promotional video to hear how the vendor can boost your business

money

CRN Web Seminar: Convincing Customers to Spend their way out of Recession

Join CRN editor Sara Yirrell and a panel comprised of Tim Black from sponsor Intel, Sam Routledge from VAR Softcat and Antony Young from analyst Demuto to find out how to get customers spending in 2010

events

Reseller Business Academy

Reseller Business Academy: Sales Fundamentals for Resellers

This workshop is designed for anyone who is new to sales or who is already in sales but has had...

Expo 2008 entrance

Channel Expo 2010

The only UK exhibition dedicated to the channel is coming to London, Olympia on 12 and 13 May 2010

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Primary Navigation