Printer vendor Ricoh has launched a cash-back offer designed to give reseller sales a shot in the arm.

The promotion allows end users to claim back up to £70 on selected printers, including its new SP1100SF Mono MFP model, until the end of the year.

Ricoh is encouraging its resellers to promote the deal, which is only available through authorised partners, through point-of-sale or online activity.

Colour laser printers and MFPs, mono laser printers and MFPs and colour gel printers are all included in the promotion.

Richard Allison, head of IT distribution channel at Ricoh UK, said: “This is a great opportunity for resellers, enabling them to demonstrate additional value to their customers and drive up sales. As the cash-back process will be managed by Ricoh, it’s a win-win situation for our resellers and demonstrates Ricoh’s commitment to its channel partners.”

For more details, see http://www.ricoh-cashback.com/uk/