Doug Rich
Rich: there are more opportunities for partners to increase margins through repeat business

Neverfail overhauls partner programme

Existing partners will not automatically be included in disaster recovery vendor's new programme

Written by Caroline Donnelly

Disaster recovery vendor Neverfail is on a UK-wide hunt for resellers, following an overhaul of its partner programme.

Doug Rich, vice president of sales at Neverfail, said the firm is looking for resellers from distinct areas of the UK to keep competition within its partner community to a minimum.

“The emphasis is on quality rather than quantity because, as we have become more established over the years, the number of partners we have has snowballed,” he said.

To rectify this, the firm’s existing partners will not automatically be included in the new programme, explained Rich, but will be invited to rejoin.

“Quite a few have come back, but then we have added value to the programme with new features such as deal registration.

“Our product offering has also grown in terms of add-ons, so there are more opportunities now for partners to increase margins through repeat business.”

Rich, who joined Neverfail from LeftHand Networks earlier this year, said partners will have access to online technical support through the Neverfail Technical Network (NTN) for the first time.

  • Have your say
  • Send to a friend
  • Share
  • Print

reader comments

related articles

Two businessmen shake hands over a contractSoftware

NeverFail Group gets Rich and opens door to dedicated partners

Former LeftHand Networks EMEA chief Doug Rich arrives at disaster recovery vendor to grow channel 25 Sep 2009

 

Neverfail set to automatically repair VMware machines

Neverfail releases vAppHA and the next generation of its disaster recovery solution 31 Aug 2009

NeverFail Group gets Rich and opens door to dedicated partners

Former LeftHand Networks EMEA chief Doug Rich arrives at disaster recovery vendor to grow channel 25 Sep 2009

Barracuda bites back at infighting

Vendor shakes up channel programme after review uncovered friction between partners 23 Oct 2009

CA 'Seeks' resellers

Vendor unveils CA Seeks initiative to lure recovery management specialist VARs away from rivals 01 Feb 2010

latest news

Lanway launches recruitment drive

VAR to beef up headcount as it waits for result of Buying Solutions framework 09 Feb 2010

Dell bids for fallen Exanet

PC giant on the brink of buying liquidated storage firm for a reported $12m 09 Feb 2010

ScanSource woos Avaya resellers with fast pricing

Distributor launches System Central 24/7 tool in the UK 09 Feb 2010

analysis and reports

Wireless LAN systems for the healthcare industry

The goal of a paperless hospital driven by wireless access that improves patient healthcare, expedites administration and streamlines operations.

A technology solution to align sales and marketing

Presenting best practices around people, processes and technology, this paper will help you produce more valuable customer relationships.

poll

A direct hit?

A direct hit?

Is Oracle right to take Sun's large accounts direct?

View poll results

David Critchley

PROMOTIONAL VIDEO - Accelerate your business with Cisco

Watch this Cisco promotional video to hear how the vendor can boost your business

money

CRN Web Seminar: Convincing Customers to Spend their way out of Recession

Join CRN editor Sara Yirrell and a panel comprised of Tim Black from sponsor Intel, Sam Routledge from VAR Softcat and Antony Young from analyst Demuto to find out how to get customers spending in 2010

events

Expo 2008 entrance

Channel Expo 2010

The only UK exhibition dedicated to the channel is coming to London, Olympia on 12 and 13 May 2010

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Primary Navigation