Salesorder.com has had a dig at rival ERP and CRM vendors as it launches its white-label software-as-a-service (SaaS) offering into the channel.

The UK-based startup began trading in April 2009 after six years developing and beta testing its small business ERP SaaS offering.

It is now hunting for channel partners as it moves from a direct to an indirect model.

Salesorder.com claims the simplicity of its offering means resellers can plug in, brand and start selling its offering within six weeks. Partners are offered the option of outsourcing customer support, billing, sales and marketing of the service.

Chief executive Nick Spooner argued the offerings of incumbents such as Sage and Salesforce.com are overly complex and that the simplicity of Salesorder.com’s software marked a “breakthrough” for the industry.

“We have spent the last year running a direct model to see if our assumption that end users can put this in on their own was correct,” he said.

“Eventually, we hope to push everything through the channel. Resellers can brand it up and we literally send them a cheque every month.”

Spooner said that Salesorder.com, which was founded in 2003, has 300 clients in 23 countries.

"We felt that ERP systems were overly complicated for what SMBs want, were difficult to learn and difficult to configure and that's what we wanted to address," he added. "Now we are ready to turn it into a volume play."